Quizzes and polls should be used to have your audience easily looking forward to new content, creating discussion, making a conversation out of guessing and getting feedback from them. Today, our digital marketing company in Ashburn Virginia, is here to help you with some best practices for using quizzes and polls to improve communication with your readers, listeners, or viewers.
Before diving in, let's clearly define what we mean by "quizzes and polls":
Quizzes: Brief assessment activities in which participants answer several questions about concepts, abilities, or beliefs using selected responses or true/false formats. Quizzes can be in the form of educating, prodding the thinking claws, or as a check-up on knowledge.
Polls: Mini surveys that usually only take one question from the participants of an event, such as the feedback questionnaires or the opinion polls. Opinion polls are a fast procedure of reaching out for your audience's opinion on a specific matter in the form of preference, attitude, or belief.
There are a few main types of quizzes and polls to consider using:
- Trivia quizzes challenge your audience on something related to the content you have provided in your video or blog. Trivia quizzes are both fun and engaging, as well as creating a setting for a productive rivalry.
- Knowledge-based quizzes check the personality or choice of your audience. These entertaining quizzes make your audience happier while providing you with better insights about your audience.
- Examples of Polls are questionnaires for which the respondent can choose from two or more options. Polls receive feedback quickly, and have features of sharing on social networks.
- While polls derive simpler answers, allowing the audience to make brief choices, surveys pose questions to better understand your audience's wants, needs, and views.
- Quizzes/polls work best when incorporated when people are free and in a somewhat informal environment.
- Before releasing new content: This will create some form of engagement frenzy by asking your audience what they would expect or would like to see.
- Embedded in long-form content: Use short, mug, or knowledge check quizzes between long blogs or videos.
- On social media: Post different sorts of quizzes and polls on different social sites to make followers engage their friends to share them. Schedule a regular cadence.
- At events: Choose Live Polls to get feedback quickly and actively engage viewers during webinars, conferences, or meetings.
- In email newsletters: Users should consider adding a basic poll question in every newsletter edition to increase the newsletters' open and click-through rates.
- On landing pages: It could append a short quiz/survey where the lead provides basic information, and the system establishes appropriate content.
Using colored boxes containing a simple fill-in-the-blank, multiple choice, or true/false question makes the reader more eager about the rest of the text. Questions in quizzes or polls look more eye-catching than headings in textbooks.
Use widgets and plugins to incorporate quizzes and polls into your content in between the text and materials. This enables your readers to answer questions independently, encouraging active rather than passive consumption. When reading through quiz questions or voting in your polls, the audience reacts actively to what you have put forward.
Only allow actual questions of poll and practice using those that do not have clear right or wrong answers. These questions invite argument or personal opinion from your readers, thus taking the conversation beyond merely your article. The feedback can additionally be progressed by reacting to the comments, which may appear on the shared social posts containing links to your polls and quizzes.
Questions and answers and polls are thus perfectly re-shareable on social media platforms! Include social share buttons next to your quizzes and poll questions so readers can share them on their own stories. This increases your audience as their connections also engage, discuss, or share outcomes.
Your audience expects more if you have presented an interesting or provocative quiz or poll. Pop-up or embedded CTAs such as 'Subscribe to our related newsletter,' 'Try out our free trial,' 'Continue with us on social media,' etc.
Daily quizzes, in particular, are effective in reiterating your main points and testing the audience's understanding. Engage the readers' memory of your main message by ending a piece with a mini quiz to check which concepts were memorized and which can be applied.
Sometimes, even the application of humor or entertainment would do much good. Quizzes and polls with cute or trolling questions and answers are likely to reach more people and be shared across social networks.
Now that we've covered some compelling reasons to use quizzes and polls for your Digital Marketing Services let's look at some best practices to optimize their impact:
- Length: Don't overload your quizzes and polls; make them simple to glance over. Only make quizzes with a few questions, even if allowed, because such quizzes test the readers' patience. For polls, only one type of question should be posed – one question has to generate shareable, digestible data.
- Wording: To write down the quiz/poll questions come up with short but unique questions; do not include any prejudice that will change results. For answers to the test question and the options for the polls, first seek the opinions of third parties.
- Design: Ensure your quizzes and polls are more than paragraphs of text but arrive with graphic elements. Using a big font, color, graphics, and space increases the chance of respondents scanning it and replying. Bear in mind that the font, colors, and layout to be used should reflect your brand's personality.
- Platform Features: Create quizzes and polls to take advantage of features such as its unique design, including incorporating images or videos, sharing options, and data analysis capability. Measure analytics in terms of engagement no longer but in terms of the audience.
- Promotion: Share the links to your quiz and poll content across all your brand's social media platforms. To follow up on initial results such as increased sales, and attract more potential consumers. Promote viral distribution, for example, through activities such as a hashtag campaign in the format #WednesdayWisdom linked to a weekly wisdom series or sharing quiz/poll highlights as an infographic.
- Gamification: When it comes to engagement, it may be wise to start offering prizes for participation (such as ebooks or gift cards) to entice your audience to return to your content more frequently. It is fun because the choice, leaderboards, points, and achievement badges make a game out of the experience.
Games, quizzes, polls, and surveys are highly versatile and enjoyable means of audience participation, providing you with lots of useful information. Adopting the tips above on placing these interaction elements can go a long way to paying you back if you adopt a good content strategy in your marketing mix. Do not overlook this platform: use simple quizzes and polls starting today. To avail services of our best Digital Marketing Company in Ashburn, USA, visit Webtrills.com!
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